# Facebook Ad Cost Calculator | Two Google Extensions With 5 Metrics For Ad Spend

Operators and marketers often spend a lot of money on Facebook advertising. However, there may be cases where the ad does not convert in the campaign, or the ad effect exceeds expectations. In this process, we need to monitor various data indicators of advertising in time, including CPC, CPM, CPA, ROI, and Roas.

The biggest mistake that e-commerce companies make is to know why they spend money before they spend money. To make matters worse, they began to “optimize” in Facebook Ads Manager and adjust their campaigns based on vanity indicators or short-sighted data.

This is not correct, at least you need a reasonable **Facebook Ad Cost Calculator**. It guides you how to scale up, how much to spend and quickly adjust your advertising budget. This means that to know how much Facebook should spend, you need to conduct a profitability analysis.

Don’t worry, we have two Google expansion calculators, which can help you do this for free.

## CPC – Cost Per Click

CPC stands for Cost Per Click and is an important metric for marketers to understand when analyzing the performance of their digital campaigns and arbitraging opportunities.

CPC is affected by the total cost and the number of clicks. The total cost and the number of clicks need to be obtained in the CPC calculation, so that the CPC can be calculated. In addition, the three variables mentioned in the calculation formula only need to know two of them to calculate the third. It can be seen that the CPC calculator can not only calculate the CPC but also the number of clicks and the total cost.

CPC calculator entrance: Click Here

## CPM – Cost Per Thousand Impressions

CPM (costs per mile/thousand) is an advertising term that represents the cost of one thousand ad impressions. One impression is essentially a potential customer viewing an ad.

CPM is affected by the total cost and the number of impressions, so the total cost and the number of impressions need to be obtained in the CPM calculation. In addition, the CPM calculator does not only calculate CPM. Knowing the number of impressions and CPM, can calculate the total cost. This is a reciprocal process.

CPM calculator entrance: Click Here

## CPA – Cost Per Action

CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online.

It is recommended to use the CPA calculator at any time of the advertising campaign. Always pay attention to the average CPA of the advertising to create a better advertising budget.

CPA calculator entrance: Click Here

## ROI – Return of Investment

ROI is an abbreviation of Return of Investment. ROI compares the net income from an investment to the net expenses required to finance that investment. ROI is one of the most frequently used methods of evaluating the economic consequences of an investment.

The ROI calculator can save your campaign time and effort, and you can use the saved time in another high-priority area of your strategy. Google expands ROI calculator can provide instant, accurate and free ROI results, you can use our online ROI calculator at will.

ROI calculator entrance: Click Here

## ROAS – Return On Ad Spend

Return on ad spend is a calculation that measures the cost-effectiveness of advertising efforts. It can help businesses and other entities figure out if their advertising strategy is worth it or not.

For example, advertising spends $1,000 and brings $5,000 in revenue, then roas=5000/1000=5, which means that spending $1 on Facebook can bring $5 in revenue.

Roas calculator entrance: Click Here

## Summary

You must always pay attention to each data indicator, so as to quickly understand the current situation of the campaign. Finally, there is always considerable risk in expanding any part of the business, as does Facebook advertising. When thinking about this, increasing your daily spend without getting a positive return is frightening, especially if you have never expanded paid advertising.

However, increasing sales, accelerating inventory turnover, and increasing customers means increasing advertising expenditures are usually worthwhile. The best way to mitigate the risk is to use the advertising calculator described above so that you know where to spend the extra advertising budget.