Ad Tracking | You Are Being Spied！
Whether it’s as big as a few top advertisers or as small as a startup company just set up, anyone who puts in an ad will definitely look forward to the effectiveness of the ad. However, after the advertisement was put out, a lot of money was spilled out. How often the benefits are not well known, so ad tracking has become an excellent way to review the effectiveness of advertising. Effective ad tracking can precisely target the audience, increase user traffic, and bring in a lot of money. In order to solve your doubts about ad tracking, today I will summarize the ad tracking methods.
Advertising tracking can be roughly divided into 4 types: third-party tool tracking, URL anchor link tracking, cookies tracking, pixel tracking. Each of these four methods has its own advantages and disadvantages, as well as the application situation. You need to choose the method that suits you best according to your own capabilities. The dry goods are explained below!
Third-party tool tracking
In the age of the Internet of Things, various software tools are emerging in an endless stream, and each tool is created because of its needs. The reasonable use of these tools can bring us great convenience. Of course, there are also a few tracking tools that are produced according to the needs of advertising tracking. Two types are introduced here: Bigspy, Adlibrary Helper.
BigSpy has 160 million ad inventory and is currently the largest ad database. It can track competitor ads in more than 40 countries, 6 social media, and 7 affiliate networks. BigSpy supports keyword search, 14 advanced filtering methods and 5 sorting methods to help users find competitors’ ads. Then, BigSpy provides an ad tracking service for each ad, which performs ad tracking from multiple aspects such as advertising time, advertising content, advertising crowd, and advertising data.
- A large amount of advertising data, easy to search and track
- Customizable tracking effect curve based on tracking effect
- Can be classified and queried based on ad likes and ad content
- A large number of users, currently used by most companies
Free, $ 9 (basic), $ 99 (professional)
AdLibrary Helper is an ad tracking Google plug-in, which is designed according to the Facebook ad library api, with the Facebook ad library as data support, ensuring the amount of memory and accuracy of advertising data. By searching the advertisement information, you can find all the Facebook ads related to the keywords, and at the same time, you can view the audience of the ads and the advertising costs.
- A large amount of advertising data and accurate content information
- Google plug-in ready to use, easy to use
- Comparison of advertising data in a tabular presentation to better analyze data differences
URL anchor link tracking
A tracking URL is a normal page URL on a website, with a tracking token added at the end. Tracking token is also called UTM parameter. Its format is generally “? Utm_source = xxx & utm_medium = xxx”. Of course, except for utm_source, utm_medium and utm_campaign, utm_content, and other tracking keywords. When a user clicks on a URL with UTM parameters added, it actually sends a signal to your ad tracker that the URL has been clicked. The “source = _____” bit of the tracking token can provide information about where the user clicked the link. Similarly, “utm_campaign” can be used to signal your tracking tool that the link should be stored as part of a campaign.
The UTM parameter tracking method is generally used with Google Analytics. After the UTM parameter, external link is set, the effect tracking display can be performed in GA to review the data.
Pixel tracking is more suitable for technicians. When the tracking code is written, the tracking code is embedded to achieve data tracking. Of course, it is not difficult to complete this function according to professional code engineers. The specific implementation method is not described here. The browser performs a configuration search of related content, which is very simple.
Cookies can be used to essentially construct a user’s profile based on someone’s network activity and habits, and advertisers can use this profile to place ads that match the interests observed by the user. They can also capture information about the user’s browser configuration, location, and preferred language. This method is also used in code programming a lot. If you want to implement cookies tracking, you also need technical support. If you want to know more, you can refer to them here.
Both pixel tracking and cookies tracking involve programming technology. This method is more suitable for hackers and software engineers. Of course, if the engineers are their own company personnel, they can learn to embed the tracking code. URL anchor link tracking is a way we often see. If we look closely at the connection of a website, we often find the parameters behind the URL. Maybe you have become their food. This way also needs to be used in conjunction with GA. Code embedding requires a certain technology, but it will save a lot of time in the later stage.
For the most common marketers, there is no programming technology so the most suitable is the use of third-party tracking tools. The third-party tools have visually displayed all the functions. We only need to click the mouse to easily track the advertising data. If the funds are sufficient, we can Try Bigspy99 USD Professional Edition. Small companies with insufficient funds can try the Adlibrary Helper and use it for free. Although not as big as Bigspy, it can also provide you with a lot of advertising information.